Real estate professionals have something the Internet can’t provide: The human factor
There is no doubt that the internet offers enormous amounts of information. A quick real estate search produces hundreds of results, including virtual tours, arial views, and appraisal estimates. There's not much you can't do on today's innovative real estate websites. However, as real estate virtual tools continue to expand, the real estate agent's involvement as their client’s advocate becomes more important in managing the overall real estate transaction.
“With all the real estate information that's available online, consumers are better informed about the local housing market than ever before. However, today the human element is vital to the process.” said Rick Taylor, Reinhart Realtor.
“Everyone has personal motivators for buying or selling a home, and as a realtor, my job is to advocate for my client’s goals as we navigate the process together.”
As buyers and sellers are flooded with an overwhelming amount of conflicting information, agents can help filter all of the pre-existing research with the vantage of local expertise and professional knowledge of the industry. Top agents immediately know where to access accurate real estate information which is vital when buying or selling in a today’s competitive market.
FACT: According to 2017 National Association of REALTORS® Profile of Home Buyers and Sellers, 87% of first-time buyers purchased their home through a real estate agent or broker
Unlike map software, local agents have intimate knowledge of neighborhoods. They can provide comparable sales and point you in the direction of accurate data on schools, crime or demographics. For example, online sites may show a home on the market for $360,000, but an agent will know it had sub-par upgrades and sold at $295,000 after 60 days on the market and after falling out of escrow.
And unlike general-purpose websites, real estate agents can disclose unique local market conditions, which will influence the selling or buying process. Factors such as inventory, local employment, median and average sales prices, average days on market and ratios of list-to-sold prices, among other criteria.
Real estate agents also bring their network with other professionals to the table. They know which businesses have a specific expertise or a reputation for proficiency and competitive pricing and can provide a list of references with whom they have worked to help make an informed selection.
In addition to being a local market expert, top real estate professionals also utilize skills that a computer can't perform: negotiating contracts, handling sensitive situations, resolving conflicts to ensure a smooth and drama-free transaction.
With all the real estate information that's available online, consumers are better informed about the local housing market than ever before. However, today’s realtors still provide the human element that is vital to the process.
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